To convert customers into leads, you need to capture their attention, attract interest and gain their trust. You can do this by offering high-quality, informative content in the form of landing pages. These are a great way to provide your website visitors with in-depth information on specific topics, products and campaigns relevant to your business. They are essentially your lead-generation pages.
We see landing pages as sales and marketing assets that present an opportunity to grow conversions and increase your customer base. We write short- and long-form pages that are product- or offer-specific and encourage your readers to take action.
Since search engines favour topic-based content, creating pillar pages is essential for content marketing if you want to achieve high search rankings.
We write keyword-rich and well-structured pillar pages to drive more traffic to your website. And just as importantly, we will strive to create evergreen content that will stay relevant even several years from now. Thus, you will not have to worry about having to update your pillar pages too frequently.
Informative and SEO friendly blog posts are a great way to raise awareness about your business. In fact, websites that have a blog attract on average 55% more website visitors, according to Hubspot’s study.
As a long-term marketing asset, they will not only bring more traffic and new prospects to your website but will also introduce you as an expert in your niche, and help you earn trust.